FORTUN3, an upcoming animated comedy series created by Web3 studio Toonstar, is a send-up of the crypto-bro culture that FTX thrived in, complete with a protagonist partially based on its former CEO, Sam Bankman-Fried, or SBF. The series, announced at Comic-Con, will serve as a kind of origin story for SBF and FTX – the products of an easy-money culture mixed with unbridled tech optimism. T.J. Miller of Silicon Valley fame will voice the SBF clone.
We’re going to be taking the stuff that you see in the headlines and then bring that into the series, said John Attanasio, co-founder and CEO of Toonstar. Besides the FTX parody, viewers can expect references to other business boondoggles driven by egomaniacs with a messiah complex (think: Theranos and WeWork).
FORTUN3 is the latest in Toonstar’s interactive series, which add a generous helping of Web3 to give fans avenues to participate in the creative experience. The studio treats community participation via NFT-based applications as its key differentiator – an idea ready for a wider audience, Attanasio believes.
Besides Miller, the FORTUN3 cast includes Jon Heder (best known for the movie Napoleon Dynamite) and actress/model Amber Rose in its supporting cast. The series will also feature an online game – which users can access via an NFT – set in the same universe. While the exact gameplay is yet to be revealed, it will involve some kind of market – one that will be deeply affected by events in the show.
Toonstar sees the new series as its most mainstream play yet. While the title of the series is obviously ironic, it could turn out to be surprisingly apt if, from the ashes of FTX, FORTUN3 could build success in Web3 entertainment.