Adam DeVine is the latest celebrity to join the crypto exchange world, starring in a new ad for Bitget. “Done! Got it,” he declares after winning a digital auction for a piece of digital art. Bitget hopes to capture the interest of younger investors, “especially millennials and Gen Z,” with the #SetForChange campaign. “Working with comedians, such as Adam, will allow us to lower the knowledge barrier, making crypto and Web3 more fun and accessible to attract more youth,” said Gracy Chen, the managing director of Bitget.
The crypto exchange has also partnered with soccer superstar Lionel Messi, who was named one of CoinDesk’s most influential at the end of 2022. Messi has dabbled in other crypto projects, including launching NFTs as part of the “Messiverse” and accepting crypto as part of his signing deal with Paris St. Germain Football Club in 2021.
Adam DeVine’s ad leans heavily on mentions of Web3 staples like NFTs, but also has him reel off a number of things that people are doing every day without blockchain or crypto. Bitget offers spot trading and futures contracts and claims to be the biggest copy-trading exchange in the world, but none of these are mentioned in the ad.
Bitget has been bucking industry trends during the crypto winter by announcing plans to expand hiring, starting a $100 million fund for Asia-focused Web3 projects, and recently opened a Dubai office as part of its expansion plans. However, the crypto exchange is not available in the U.S.
“We are living in the now more than ever before, where the impossible becomes possible and anything we want is literally only a few taps of our fingertips away,” said DeVine in the ad.