Co:Create, a Web3 infrastructure company, has launched an application on e-commerce giant Shopify, allowing millions of businesses to implement blockchain-based loyalty and rewards programs. Powered by Ethereum sidechain Polygon, the Web3 Rewards Tools application is designed to help brands create a deeper connection with their customers through non-fungible tokens (NFT) and gamified experiences.
We are building an integrated system that helps the most innovative community-centric brands grow, reward, and engage their community, said Tara Fung, CEO and co-founder of Co:Create. And that is where the Shopify app lives.
The application is targeted at inducting more brands into Web3 rewards ecosystems. In March, Avalanche-based community engagement platform Try Your Best (TYB) released its application on the Shopify app store, allowing brands to implement NFT-based loyalty programs into their storefronts.
Co:Create is also oriented towards bringing fans closer to the individuals and brands they love through in-person experiences. Last month, Co:Create teamed up with ticketing application EVNTZ to issue blockchain-based rewards to attendees of pop singer Harry Styles’ concert at Slane Castle in Ireland.
Commerce helps startups and newer brands build their audiences and engage their communities, said Fung. The future of brand engagement and the most exciting brands that people are actually ecstatic about and want to give their advocacy to are often smaller brands that feel very authentic.