Etihad Airways, the national airline of the United Arab Emirates, is set to launch a 300-edition expansion of its Polygon-based EY-ZERO1 non-fungible token (NFT) collection on August 1. The new collection will offer holders a range of benefits, such as Etihad Guest Silver Tier Status, priority check-in, lounge access and the ability to stake their assets to earn miles.
The new NFTs are designed to look like the Boeing 787 Dreamliner featured in the recently-released Mission: Impossible – Dead Reckoning Part One movie. The original EY-ZERO1 collection granted holders exclusive benefits, including Etihad Silver Tier status for one year and access to an NFT holders’ event at the Yas Marina Circuit Formula 1 race. The new collection offers an expanded list of digital and real-world rewards, including a 12-month Etihad Guest Silver Tier Status, priority check-in, a 25% boost when earning Etihad Guest Miles, lounge access at Abu Dhabi International airport, membership to the Etihad: Virtual Club, a fast-track to go from Silver to Gold Tier status, and a customized Etihad membership card.
In September, Etihad plans to launch its Web3 loyalty program called Horizon Club and will introduce a staking-for-miles program that will allow the community to lock up their NFTs to earn Etihad Guest Miles. Miles earned can then be redeemed for flights, upgrades, and other perks. The new NFTs were created in collaboration with real-world asset tokenization firm Arcube, which has signed on as Etihad Airways’ official Web3 partner. Infrastructure firm Crossmint is facilitating cryptocurrency or credit card payments.
Etihad Airways is the latest airline to expand its blockchain-based offerings, joining the likes of Flybondi, Air Europa, and All Nippon Airways (ANA). This 300-edition expansion of the EY-ZERO1 NFT collection is sure to be a hit with holders, offering a range of digital and real-world rewards.