Adidas Originals and FEWOCiOUS Team Up for Digital NFT Release

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Adidas Originals and FEWOCiOUS Team Up for Digital NFT Release

Adidas Originals and NFT artist FEWOCiOUS have joined forces for a new digital NFT release linked to real-life sneakers. The Adidas Originals x FEWOCiOUS collection is described as a harmonious collision of perspectives and includes an NFT and an artist-designed physical Adidas Originals Campus 00’s sneaker. On June 22, 4,500 Trefoil Flower Mint Passes will become available for minting on OpenSea.

The presale release will be divided into three tiers. Tier One will give early access and a discounted price to holders of at least one ALTS by Adidas NFT with DECOS ALT[er] Ego, ALTS by Adidas NFT with SOLES ALT[er] Ego or FEWOCiOUS x FewoWorld: Paint Drops NFT. Tier Two will give presale access at regular price to holders of at least one ALTS by Adidas NFT ALT[er] Egos and all FEWOCiOUS NFT Holders. Tier Three is for any holder of at least one NFT from Gmoney’s Admit One, Bored Ape Yacht Club, Doodles, Inhabants: Generative Identities or Farokh’s Rug Radio collections.

The mint price for Tier One will be 0.2 ETH, or about $350, while Tier Two and Tier Three can mint at 0.25 ETH, or about $430. The public sale of the mint passes will begin at 2 p.m. ET and will be priced at 0.25 ETH. Those who purchase a Trefoil Flower Mint Pass will be able to claim one physical sneaker and will receive a Digital Twin NFT that will be bound to the footwear via an NFC chip. Shipping of the physical sneakers will begin in September.

Adidas has been expanding its Into The Metaverse NFT ecosystem in recent months, releasing the ALTS by Adidas collection in April. The brand has also partnered with Italian luxury house Prada on a Polygon-based NFT collection and has released several successful digital wearable projects. FEWOCiOUS, whose real name is Victor Langlois, released the Paint Drop collection in April 2021, which raised $20 million in sales over 24 hours.